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Investigate

In this step, I investigated

who was my user and what

solutions are already available.

Along with identifying the root

causes to the problem.

Empathy Map

Empathy

Map

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Ecosystem

Map

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Root

Cause

Analysis

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What does this graphic mean?

Important Findings

The Importance of Doing Research Before Getting a New Pet. (2018, April 4). https://harwoodveterinaryhospital.com/importance-research-getting-new-pet/. 

What does this map mean?
Root Cause Analysis

Selecting a pet for your family. American Veterinary Medical Association. https://www.avma.org/resources/pet-owners/petcare/selecting-pet-your-family.

Ecosystem Map
What does this map mean?
click here!
click here!
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